The Baron Group.
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Sales success today requires working together and solving the customer's business problems. We believe the best salespeople are great problem solvers. We infuse consultative selling with creative problem-solving skills, elevating your salespeople from vendor to trusted partner, and boosting results.
ABOUT US
All of our Training Consultants have significant corporate, selling and training experience. All are highly credible with diverse and senior audiences and have dynamic personalities with which participants and clients relate. Many of our trainers are former Baron Group clients and had participated in one or more of our programs in other career situations before joining The Baron Group.
PROGRAMS
Sales success today requires working together and solving the customer’s business problems. We believe the best salespeople are great problem-solvers.
At The Baron Group, we teach salespeople to use a problem-solving orientation in sales calls. Salespeople learn the consultative selling skills that make this approach work efficiently and reliably. They build more trust and stronger relationships. They uncover more needs and get results faster. The outcome is better sales performance and loyal customers.
Our dual focus is on the roles of both the salesperson as a problem solving resource to his or her customers, and the sales manager as coach. Our experience has shown that the sales manager plays a critical and highly leveraged role as coach in helping assure sustained behavior change and improved performance.
Our training curriculum of consultative selling skills, team selling, coaching, and sales management programs has the right approach for today’s complex, challenging, and competitive environment.
SEMINARS
CONSULTATIVE SELLING SKILLS
Many people today confuse needs driven selling with the consultative process. True consultative salespeople understand what is involved in transforming a sales call into a problem-solving opportunity. Consultative Selling Skills teaches salespeople how to make this transformation consistently and efficiently.
Two-day Seminar including materials: $1,400*
Schedule for 2008: February 7-8; April 10-11; June 5-6;September 11-12; December 4-5.
COACHING FOR IMPROVED SALES PERFORMANCE
Our experience has shown that the sales manager plays a critical and highly leveraged role as coach in helping assure sustained behavior change and improved performance. Coaching For Improved Sales Performance is a highly interactive two-day program that teaches participants a specific approach to coaching and the skills required to make it work.
Two-day Seminar including materials: $1,500*
Schedule for 2008: March 6-7; September 25-26; November 6-7.
*We offer a professional discount of 10% if two or more people register from the same company.
All seminars are conducted at The Baron Group Training Center in Westport, CT. Call Francine at 888-226-9503 for more information.
RESOURCES
Over the past 25 years, The Baron Group has developed a worldwide reputation for helping organizations enhance the effectiveness of their sales efforts.
Along the way, via our research and direct field experiences, we have accumulated a great deal of practical wisdom regarding sales and sales management. Some of this has been published in various industry periodicals. We are happy to make a sampling of this intellectual capital available to you here.
Please feel free to explore our resources here. We hope you find that they contain insights that help make you more successful.
CONTACT THE BARON GROUP
57 Wilton Road
Westport, CT 06880
203.227.7907
203.221.8411 fax
info@barongroup.com